1970 E. Grand Ave., Ste. 330
El Segundo, CA 90245
T: 310.364.0193
F: 310.364.0196 info@bizpubs.org
Readership Demographics
Alliance publications reach influential and affluential business leaders in the markets they serve.
A 2005 study by Pulse Research showed these traits in our readership:
80% of readers say the Alliance publication is a very good to excellent source of local business news and information. That compares with 35% for local daily newspapers, 27% for local television and 18% for local radio.
73% had read 4 of the past 4 editions.
The typical reader spends 42 minutes with each edition of an Alliance publication.
Two-thirds of readers are men.
88% are at least 35 years old, and the median age is 49.
Average household income is $177,880, and average net worth is $1.2 million.
80% of readers are college graduates.
For specific demographics on the Alliance publications in your market, please visit our Membership Directory for contact information.
Click here for cumulative Alliance membership statistics.
AABP MEMBER NEWSFEEDS